CRO Reports

How Sales and Marketing Can Thrive on Real Purchase Intent
sponsored by TechTarget
WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
Posted: 08 Feb 2021 | Premiered: Apr 9, 2020

TechTarget

Infographic: 2019 Europe IT Priorities - Business Applications
sponsored by TechTarget ComputerWeekly.com
EGUIDE: In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.
Posted: 08 Feb 2021 | Published: 23 Apr 2019

TechTarget ComputerWeekly.com

Maurices: A Partnership Driven By Performance
sponsored by Teleperformance
CASE STUDY: Maurices’ customer satisfaction score (C-SAT) for a prior 14-month period fell short of their 25-point goal. Download this case study e-book to discover the outcomes associated to Teleperformance’s action plan for Maurices, wherein the C-SAT review processes were updated, and Training Arcade rolled out to gamify agent learning.
Posted: 04 Mar 2024 | Published: 04 Mar 2024

Teleperformance

Three Ways Personas Can Improve ABM Performance
sponsored by TechTarget
EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
Posted: 08 Feb 2021 | Published: 11 Sep 2020

TechTarget

CRM Evolves Towards Digital Customer Engagement
sponsored by TechTarget ComputerWeekly.com
EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
Posted: 08 Feb 2021 | Published: 23 Oct 2017

TechTarget ComputerWeekly.com

Content Strategy and Operations: Planning Assumptions 2021
sponsored by TechTarget
ANALYST BRIEF: To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.
Posted: 15 Mar 2021 | Published: 03 Mar 2021

TOPICS:  CRM
TechTarget

Avon calling: what happens when lockdown eliminates your business model?
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.
Posted: 08 Feb 2021 | Published: 21 Jul 2020

TechTarget ComputerWeekly.com

The Customer Engagement Benefits of CRM Tools
sponsored by Microsoft
EGUIDE: In this expert e-guide, explore how Starbucks and Wal-Mart decided to shake up their customer engagement strategies, and the results of doing so. Then, uncover how CRM tools can improve much more than just customer engagement.
Posted: 17 Oct 2017 | Published: 16 Oct 2017

Microsoft

Customer service technologies revolutionize CX engagements
sponsored by ServiceNow
EGUIDE: Customer service has evolved in ways that were unthinkable just a few short years ago. They now play a strategic and multidimensional role in fulfilling positive customer experiences that lead to brand loyalty and increased revenues. Download this expert guide to explore the evolution of customer service
Posted: 22 Jan 2020 | Published: 22 Jan 2020

ServiceNow

AI and automation in customer service: Is it too good to be true?
sponsored by ServiceNow
EGUIDE: Technological advancements are transforming traditional customer service departments and call centers into multidimensional corporate forces. Learn how AI, chatbots, process automation and predictive analytics is affecting customer service and the future of the enterprise.
Posted: 23 Jan 2020 | Published: 23 Jan 2020

ServiceNow